Friday, 23 September 2011

Codes and Convetions of a music artist website

The main thing that the website needs to have to be effective is that it has to be clear, logical and easy to navigate.

As you can see from the Skrillex website on the left it is very clearly laid out. At the top of the page says the artists name in the same font and style as it always is so its easily recognisable. Underneath that are the hyperlinks leading you to all of the parts of the website.




Although this website does mainly follow normal codes and convetions it does go against them occasionally. In this case the Skrillex website doesnt have the normal grid system, its laid out more like a blog with live and updates people will be intersted in. At the side of the website it has some of the main hyperlinks from the top of the page but with more information about it. For example, with "Tour" it has the upcoming dates in it.

Thursday, 15 September 2011

Andrew Goodwins 6 Features of Music Videos

In Goodwins book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos. Looking at a selection of music videos which can be recognised?

1. Music videos demonstrate genre characteristics.(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).

2. There is a relationship between lyrics and visuals.
The lyrics are represented with images.(either illustrative, amplifying, contradicting)

3. There is a relationship between music and visuals.
The tone and atmosphere of the visual reflects that of the music.(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across thier work
(a visual style).

5. There is frequently reference to notion of looking
(screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6. There are often intertextual reference
(to films, tv programmes, other music videos etc.)